Business transformation
Anthem Experience Club
Monthly revenue grown 4 to 5.6 times.
MeetYourReach entered an already-running club and kitchen and transformed its marketing, brand presence, customer experience, events and operations. Reported monthly revenue grew roughly 4 to 5.6 times.
- Location
- Bavdhan, Pune
- Business
- Club & kitchen
- We entered
- Q4 2021
- Revenue growth
- 4-5.6× monthly
- Engagement
- Business transformation & growth
The challenge
- An operating business that was not reaching its revenue potential.
- Low footfall and poor occupancy.
- Weak, inconsistent marketing and brand presence.
- Low repeat customers.
- Events that were not performing.
- Many parts of the business needed to improve together, not one at a time.
The objective
We came in to strengthen market presence and marketing. The work grew into a wider transformation: more demand, a better experience, a stronger brand, events that perform and the operations to support sustained growth.
What we did.
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Diagnosis and intervention
We treated Anthem as a complete operating system and found what held it back across brand, marketing, experience, events, operations and retention.
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Branding and market presence
A more consistent, recognisable identity that connected the venue, its communication and its experience.
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Social media and content
We took over social and content, tying every post to one goal: customer interest and visits, not activity for its own sake.
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Events and experience marketing
Event strategy, promotion and audience targeting turned events into a customer-acquisition and revenue channel.
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Offers and acquisition
Offers and promotional mechanics gave people reasons to choose Anthem and turned attention into footfall.
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Operations, staff and menu
Operations, staffing, menu planning and customer experience were improved so rising demand was met by a venue that could deliver.
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Partnerships and advertising
Paid promotion and partnerships ran alongside organic and event activity as connected parts of one growth strategy.
The results.
- 4-5.6×monthly revenue
The reported growth in monthly revenue after the engagement.
- 10business functions transformed
Branding, social media, events, offers, operations, staff, menu, customer experience, partnerships and advertising.
- 1partner across the business
Growth and execution partner, not an external agency working one channel.
Before
An underperforming business
- Low footfall
- Weak marketing
- Poor brand presence
- Low repeat customers
- Weak events
- Poor occupancy
After
A higher-revenue business
Stronger market presence, better customer acquisition, stronger events and more complete business execution.
On the ground.
We did not enter when Anthem was an idea. We entered while it was running, found the gaps and worked across the business as a growth and execution partner rather than an external marketing agency.
