B2B content marketing
Microsoft Dynamics 365
A two-touch outreach programme that returned 3× on spend.
Microsoft 365 wanted to consolidate and grow enterprise revenue in the EU, UK & Ireland and Southern Americas. A double-qualified, two-touch content programme reached more than 280K IT buyers.
- Client
- Microsoft Dynamics 365 Customer Service
- Markets
- EU, UK & Ireland, Southern Americas
- Audience reached
- 280K+ IT buyers
- Programme
- Two-touch content outreach
Delivered by our founding team at Ventes B2B Technologies, where the MeetYourReach approach to demand generation began.
The challenge
- Decayed, poor-quality leads.
- Reaching buyers inside specific target accounts.
- Double-qualifying every prospective buyer.
- Content variety across different channels.
- Clear insight into the levers behind performance.
The objective
Find a practical approach to content outreach and a proven way to double-qualify opportunities, acting as an extension of the Microsoft 365 marketing team.
What we did.
-
Two partner-branded landing pages
Each page gave gated access to a unique asset for lead data capture.
-
Targeted distribution
Both assets reached more than 280K IT buyers in the Ventes network.
-
Double qualification
Only people who downloaded both assets, at different moments, counted as leads. Leads were submitted weekly so SDRs could follow up fast.
The results.
- 3×return on spend
Every unit of spend came back three times over.
- 55×opportunities over investment
Big-ticket opportunities with the potential to convert at 55 times the investment.
- 28%higher average deal size
From tuning outreach toward enterprise-level accounts.
- 280K+IT buyers reached
Across the EU, UK & Ireland and Southern Americas through the Ventes network.
“Smart lead generation strategies and reporting ensure we can get the leads over to our SDRs for follow-up quicker, and greatly assist with internal marketing QBRs.”
